How to introduce a brand at a fair without going inside? To promote the new collection GLASSING Music Skin among retailers, the brand wants to be presents at MIDO, the most important international optical fair. But there is a problem: an official stand inside the fair is too expensive. We found a low budget solution to enter the fair and spread the Glassing's philosophy (sunglasses for immatures): a leaflet secretly attached on people's back, like young people do for joke.
This professional campaign titled 'Mido' was published in Italy in March, 2011. It was created for the brand: Glassing, by ad agency: Y&R. This Ambient medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted about 11 years ago.
Watch the video too: http://www.youtube.com/watch?v=y5K_rVPAmPg
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Copywriter: Davide Iacono Cassarino
Art Director: Alessandro Agnellini
Account: Alberto Levi