Description
Challenge:
Microsoft has always had difficulty reaching out to small
and medium businesses because of a perception that
Microsoft is better suited for giant enterprises. The brand
wanted to break out of this perception and establish itself
as an enabler of SMBs in India by giving them a holistic
platform to learn, network, and grow their business.
Insight:
SMB owners are always working towards scaling their
businesses and interact with like-minded people to learn
more of the trade and trends.
Idea:
NEM designed a comprehensive platform that lets SMBs
access a vast array of information and networking
opportunities along with Microsoft’s tech solutions for
businesses. The platform’s overall user journey, visual
identity and content flow was curated which included
developing the website structure from start to finish,
finalizing easily understandable and objective content
for small/medium business owners, and deciding on
relevant visuals that push them to become a part of
this platform.
This professional campaign titled 'Microsoft for SMBs ' was published in India in June, 2023. It was created for the brand: Microsoft, by ad agency: NEM Digital. This Digital and Experiential media campaign is related to the Electronic Devices, Electronics, Technology, and Office Equipment industries and contains 1 media asset. It was submitted 11 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
