Sal de Frutas LUA

Microfood - Chicken, Microfood - Burger

Agency: BBDO


Sal de Frutas is a product that relieves stomach heaviness and fullness after eating certain foods. Therefore, to express this, we decided to create a campaign of graphic pieces, which we call "micro-food."
To achieve this, we built some mini scale models of food based on hand-painted cold porcelain. When we finished creating this artwork, we decided to take a photoshoot where we put the micro-food over a normal size human finger, in this way we show how Sal de Frutas turns regular size food into micro-food easy to digest.
It is like this how we simply communicate the RTB of our product.

This professional campaign titled 'Microfood - Chicken, Microfood - Burger' was published in Colombia in June, 2018. It was created for the brand: Sal de Frutas LUA, by ad agency: BBDO. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted almost 5 years ago.


Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Julián Lozano, Salomón Nassiff, Diego Pinilla Acevedo, Carlos Briceño
Art Director: Carlos Ribero, David Olarte, Carlos Briceño
Copywriters: Camilo Torres, Diego Pinilla Acevedo
Illustrator: Carlos Ribero
Photographer: Francisco Giraldo
Additional Credits: Giovanni Martínez, Hugo Corredor / VP Creative


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.