Sal de Frutas is a product that relieves stomach heaviness and fullness after eating certain foods. Therefore, to express this, we decided to create a campaign of graphic pieces, which we call "micro-food."
To achieve this, we built some mini scale models of food based on hand-painted cold porcelain. When we finished creating this artwork, we decided to take a photoshoot where we put the micro-food over a normal size human finger, in this way we show how Sal de Frutas turns regular size food into micro-food easy to digest.
It is like this how we simply communicate the RTB of our product.
This professional campaign titled 'Microfood - Chicken, Microfood - Burger' was published in Colombia in June, 2018. It was created for the brand: Sal de Frutas LUA, by ad agency: BBDO. This Print medium campaign is related to the Pharmaceutical industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Julián Lozano, Salomón Nassiff, Diego Pinilla Acevedo, Carlos Briceño
Art Director: Carlos Ribero, David Olarte, Carlos Briceño
Copywriters: Camilo Torres, Diego Pinilla Acevedo
Illustrator: Carlos Ribero
Photographer: Francisco Giraldo
Additional Credits: Giovanni Martínez, Hugo Corredor / VP Creative