Ratio is the first project of the NGO "Evolutionary Sight." The aim of Ratio is to promote the principles of scientific thinking and different scientific topics accessible in any language.
In Bulgarian fiction also means fantastic.
This professional campaign titled 'Mice, Birds, Insects' was published in Bulgaria in May, 2014. It was created for the brand: RATIO, by ad agency: Ogilvy. This Print medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted over 8 years ago.
Advertising Agency: Ogilvy Group, Sofia, Bulgaria
Creative Director: Anna Stilianaki
Art Director / Illustrator: Ilian Iliev
Copywriter: Yordan Petkov