Brazil is one of the most homophobic countries in the world.
The prejudice, discrimination and LGBTphobia of the real world is also very present in the universe of online games.
Brastemp Retrô launched the campaign "MetaLove" during pride month by turning the iconic fridge into a decorative item within Avakin Life as symbol of love and support for the LGBTQIAP+ community. The purchase of the in-game Retro fridge becomes a donation to CasaNem, an NGO that supports the LGBTQIAP+ cause.
This professional campaign titled 'MetaLove' was published in Brazil in June, 2022. It was created for the brand: Whirlpool, by ad agency: BFerraz. This Content and Digital media campaign is related to the Household Products industry and contains 1 media asset. It was submitted 4 months ago by Creative Director: André Kovadloff of BFerraz.
Client: Whirlpool Corporation
President Whirlpool Brazil: Andrea Salgueiro
Marketing Director: Allyne Magnoli
Head of Marketing & Growth: Gabriel Barbieri
Marketing Manager: Jessica Fazzio
Senior Marketing Analyst - Brand & Business: Luis Portela
Chief Executive Officer: Bazinho Ferraz
Chief Creative Officer: Enricco Benetti
Creative Director: André Kovadloff
Art Director: Phellipe Wanderley
Copywriter: Laíza Negrão
Art Assistant: Sol Biegler
Content Team: Mariana Soldi, Rafael Lemos, Monica Santos
Media Team: Rafael Gonçalez, Ana Wdowinski
Account Team: Carolina Pelicano, Mariana Sodre, Mariana Ferreira
Strategy Team: Filipe Alberto, Beatriz Ferro
Project Manager: Julio Maia
Production: Andrea Estellita, Shicca Amaral
Final Art: Daniel Junqueira
Sound Production Company: Ritmika Audio Arts
Production Company: Ímago Studio
Producer & Publisher (in-game): Lockwood
Gaming Partner: Level Up!