To make a radio campaign, you need to cast a voice. But what if that voice becomes the idea? The Belgian Foundation Against Cancer has launched a radio campaign against the use of sunbeds that was recorded by the very voice inside those sunbeds.
This professional campaign titled 'Message from Jolanda' was published in Belgium in April, 2018. It was created for the brand: Belgian Cancer Foundation, by ad agency: Happiness. This Audio medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Happiness, Brussels, Belgium
Creative Directors: Geoffrey Hantson, Philippe Fass
Copywriter: Barbara Dzikanowice
Additional Credits: Sonicville