Merry Christmas from NAVANA Family
Description
Campaign Rationale :
Visual Representation: A Christmas Tree Shape that Represents all SBUs of NAVANA, symbolizing growth and unity.
Icons: Each SBU (Automobile, Real Estate, Interior Solutions, etc.) is represented by a relevant icon, enhancing brand recognition.
Message and Theme: Holiday Greetings: "Merry Christmas! May this season of joy illuminate your path with growth and limitless opportunities, inspiring you to reach new heights as brightly as the Christmas lights."
Transformation and Growth: Emphasizes progress and development.
Target Audience: Christian Community: Shows cultural sensitivity and inclusivity.
Broader Appeal: Universal themes of growth and opportunity.
Brand Positioning : The Unified Brand Image Highlights the strength and diversity of Navana's SBUs.
Positive Brand Association: Links the brand with the joyous occasion of Christmas.
Aesthetic Appeal/ Festive Design: Uses a festive color tone matching with Christmas and design elements to capture attention and evoke celebration.
This professional campaign titled 'Tree of Growth' was published in Bangladesh in December, 2024. It was created for the brand: NAVANA, by ad agency: Navana Inhouse Team. This Content, Design, and Digital media campaign is related to the Household Products, Other, and Real Estate industries and contains 1 media asset. It was submitted 7 months ago by Manager (Lead), Department of Brand Communication : Faraz Hossain Rumman of NAVANA Group.
Credits
Advertising Agency (School): NAVANA Inhouse Team
Production Company: Department of Brand Communication, NAVANA
Brand Communication Lead: Faraz Hossain Rumman
Creative Design Direction: Tahsin Billah
Creative Design: Saiduzzaman Mohsin
Content Management: Nasif Imtiaz
Copywriter: Sadman Sakib Fuad
Copy Caption: Nargis Hamid
Client: NAVANA
