Imagination Meets Reality - Navana Furniture
Description
Campaign Principle: Where Imagination Meets Reality in your living room
Campaign Slogan: This space surely deserves a Sleek Cupboard / Exquisite Dressing Set / Graceful Divan.
Explanation:
The “Where imagination meets reality in Your Living Room" campaign is strategically designed to highlight how Navana Furniture translates the visions and aspirations of customers into beautifully crafted pieces that enhance their living spaces by showcasing three essential pieces of furniture— a Sleek cupboard, a Graceful divan, and an Exquisite dressing set .
Visual Artistic Representation: The use of line art to depict each furniture item allows for a focus on form and function without the distractions of color and detail. This minimalist approach invites customers to visualize how these pieces can fit seamlessly into their own homes. The abstraction encourages viewers to use their imagination, creating an emotional connection with the products.
Emotional Connection: The phrase "your space surely deserves" creates an emotional appeal, suggesting that everyone deserves a beautiful, organized living area. It invites customers to envision their ideal environment and positions Navana Furniture as the enabler of that dream.
Call to Action: By concluding with the reassurance of a stylish solution, the campaign encourages customers to consider Navana Furniture not just as a brand, but as a partner in creating their dream home. This positioning sets the stage for deeper engagement and brand loyalty.
Get the actual content published in official Facebook page of Navana Furniture
https://www.facebook.com/share/v/154XmT2nnn/
https://www.facebook.com/share/v/183z1yWmpa/
https://www.facebook.com/share/v/1DSPESbMoG/
This professional campaign titled 'Imagination Meets Reality ' was published in Bangladesh in November, 2024. It was created for the brands: NAVANA and NAVANA FURNITURE, by ad agency: Navana Inhouse Team. This Content, Design, and Digital media campaign is related to the House, Garden, Household Products, and Other industries and contains 3 media assets. It was submitted 6 months ago by Manager (Lead), Department of Brand Communication : Faraz Hossain Rumman of NAVANA Group.
Credits
Advertising Agency (School): NAVANA Inhouse Team
Production Company: Department of Brand Communication, NAVANA
Brand Communication Lead: Faraz Hossain Rumman
Creative Design and concept : Tahsin Billah
Visualizer and Motion Designer: Hriday Sanker Basak Neel
Content Concept and Management: Nasif Imtiaz
Copywriter: Sadman Sakib Fuad
Client: NAVANA FURNITURE