Honor the Legacy, From Struggle to Victory
Description
Occasion: 16 December, The Victory Day of Bangladesh
Concept Rationale: Navana, A conglomerate brand and Bangladesh both have a rich legacy. From 1964 to Victory day and till now, Navana is there to transform Bangladesh as Victorious.
Navana's journey began in 1964 and the freedom fight started in 1971, eventually Bangladesh got the victory against then Pakistani Army who intruded in Bangladesh to dominate and forcefully occupy the country.
NAVANA was there to contribute to the victory with its industrial and revolutionary activities for country people.
Campaign Communication:
Copy/ Brand message: Honor the Legacy, From Struggle to Victory
Visual Theme: Showing all corporate professionals who are holding the national flag of Bangladesh indicating that those business professionals since 1964 struggled to shape the industries and economic freedom of Bangladesh.
Caption: We honor the freedom fighters whose sacrifices secured our victory and built the foundations of our nation. Their legacy inspires and empowers us, lighting the way to a future of strength and resilience. On this Victory Day, we celebrate their courage and the triumph that defines our nation.
You can check the actual content published in official Facebook page of NAVANA
https://www.facebook.com/share/p/12FQF1y7Ch5/
This professional campaign titled 'Honor the Legacy' was published in Bangladesh in December, 2024. It was created for the brand: NAVANA, by ad agency: Navana Inhouse Team. This Content, Design, and Digital media campaign is related to the Automotive and Personal Transportation, Other, and Real Estate industries and contains 1 media asset. It was submitted 7 months ago by Manager (Lead), Department of Brand Communication : Faraz Hossain Rumman of NAVANA Group.
Credits
Advertising Agency: Department of Brand Communication, Navana (inhouse)
Production company: (inhouse) Department of Brand Communication, NAVANA
Brand Communication Lead : Faraz Hossain Rumman
Creative Designer and Visualizer : Tahsin Billah
Copywriting : Sadman Sakib Fuad
Caption: Nargis Hamid
Content Management: Nasif Imtiaz
Visual Contributor: Hriday Sanker Basak, Saiduzzaman Mohsin
