Description
Infinite Amenties; One Address:
RISE is a first-of-its-kind 360-degree lifestyle experience where sports, wellness, leisure, and community converge in Eastern India. Nestled on the vibrant 6-lane Rajarhat Expressway in Kolkata, Merlin RISE elevates and promises world-class academies, lavish amenities, and spacious living. This idea could pivot from sports amenities to emphasise mental wellness, and family-friendly environments. It is this flexibility that inspired the idea of a mini township within RISE.
The Creative Idea draws from this concept – and uses exaggeration to convey it.
The communication displays glass towers, representing the building towers, within which one can see various residents, of all ages, enjoying the many amenities.
The intention was manifold: to convey the fact that these towers are packed with amenities; that there’s something for everyone; and to convey the almost magical freedom one feels when everything one might ever enjoy is right at hand.
This professional campaign titled 'Merlin Rise' was published in India in February, 2025. It was created for the brand: Merlin Group, by ad agency: SoS Ideas. This Ambient and OOH Outdoor media campaign is related to the Real Estate industry and contains 3 media assets. It was submitted 4 months ago.
Credits
Advertising Agency: Sos Ideas Pvt. Ltd.
Founder and Director - Souvik Misra and Soubhik Payra
Sr. Vice President: Kusumasab Mitra
Sr. Creative Director Copy: Ananda Ray
Creative Director Art: Siddhartha Shankar Ray
Account Management: Saptaswa Mukerjee, Namrata Banerjee
