“There’s More with The Chronicle”
“There’s More with The Chronicle”
“There’s More with The Chronicle”
“There’s More with The Chronicle”
Description
Hearst Newspapers launched a multi-market ad campaign that showcases the power of its journalism, beginning with two of Hearst’s leading news brands—the San Francisco Chronicle and Houston Chronicle.
Created in partnership with PMG, which was recently named Hearst’s creative and media AOR, the campaign, “There’s More with the Chronicle,” highlights the wide-ranging coverage and digital innovations that connect readers to the issues that shape their communities and to the wider world. PMG’s creative team transformed each publication’s video and photography into a striking collection of imagery to bring the campaign to life. Beyond the textures and settings of each city, they highlight the Chronicles’ modern storytelling with live trackers and interactive maps, offering an engaging, real-time view of each city.
The campaign is part of a previously announced multimillion-dollar, multi-platform investment in brand building across Hearst’s businesses and is a key component of the company’s broader investment in its newspaper business, alongside its recent announcement to acquire the Austin American-Statesman. The campaign highlights Hearst Newspapers’ expanding digital offerings while honoring its print legacy, balancing traditional news topics with lifestyle content and the evolving needs of today’s readers. The message emphasizes the power of local journalism and the expanding digital experiences that provide deeper engagement than ever before.
Future campaigns will extend to additional markets in the coming months, including the Times Union of New York’s Capital Region, the San Antonio Express-News, and Hearst’s Connecticut news brands. Each market will tailor the “There’s More with…” message to the coverage areas that matter most to its readers, reinforcing Hearst’s deep-rooted connection to the communities it serves.
“There’s More with The Chronicle” begins rolling out this month, supported by a strategic media mix combining Hearst-owned assets with paid media that spans billboards, linear TV, streaming services, connected TV, radio, podcasts, and digital display ads.
This professional campaign titled 'There’s More with the Chronicle' was published in United States in March, 2025. It was created for the brand: Hearst Newspapers, by ad agency: PMG. This 360°, Integrated, and OOH Outdoor media campaign is related to the Media industry and contains 6 media assets. It was submitted 9 months ago by David Gong of PMG.
Credits
Client: HEARST
VP of Public Affairs & Communications: David Carey
Chief Marketing Officer, Hearst Newspapers: Mark Campbell
Director of Audience Expansion & Engagement, Hearst Newspapers: Rachael Gleason
CEO & Publisher, San Francisco Chronicle: Bill Nagel
Vice President of Product Marketing, San Francisco Chronicle: Gabe Chavez
President & Publisher, Houston Chronicle: Nancy Myer
Vice President, Presales & Business Development, Houston Chronicle: Linda Shaible
Agency: PMG
Executive Creative Director: Andrew Harper
Creative Account Supervisor: Megan Orbach
Creative Art Director: Josiel Correa
Creative Copywriter: Benjy Joung
Creative Art Director: Tommy Allen-Cleary
Creative Copywriter: Martyn Smith
Cutters Studios
Caitlin Grady: Managing Director & Executive Producer
Peter Zachwieja: Editor
Katrin Spiridonova: Assistant Editor
Jayson Ramos: Senior Producer
Neal Cohen: Managing Director
Kate Smith: Executive Producer
Chris Elliot: Colorist
Mo Tavera: Flame Artist
Matt Trudell: Motion Designer
Julie Klos: Media & Resource Manager
Another Country Audio Production:
Tim Konn / Managing Director
Louise Rider / Executive Producer
Drew Weir / Audio Engineer
Nora Strickstein / Audio Assistant
