From ice cream wrappers eaten on the beach to huge containers of debris from house renovations. We treat the waters and their banks as a no man's land, allowing us to use them for nefarious purposes.
The river remembers who is poisoning it. When you dump trash in the water, you are not anonymous because the victim river will easily identify you. You are committing a crime and the trash that collects on the bank creates memory portrait of the perpetrator.
This professional campaign titled 'Memory Portrait' was published in Poland in March, 2021. It was created for the brand: National Water Holding Polish Waters, by ad agency: FKS Fabryka Komunikacji Społecznej. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 2 years ago by Plachecki: Peter of FKS.
Advertising Agency: FKS Fabryka Komunikacji Społecznej, Warsaw, Poland