On July 18, 2022, the media announced the hottest day in Britain’s history (43ºC).
Less than 24 hours later, we launched “Melting Icon”. A series of five graphic pieces was on outdoor digital ads and social media throughout the day, inviting people to enjoy a Magnum before it melts on the hottest day in history.
This professional campaign titled 'Melting icon' was published in Spain in July, 2022. It was created for the brand: Magnum, by ad agency: LOLA MullenLowe. This Design, Outdoor, and Print media campaign is related to the Confectionery, Snacks and Food industries and contains 2 media assets. It was submitted 2 months ago.
Agencia: Lola MullenLowe
Chief Marketing Officer: Julien Barraux:
Director Mundial de Marca: Ben Curtis
Marketing Manager Reino Unido & Irlanda: Victoria Shimwell
Responsable Mundial de Experiencia Digital: Sara Neves Paixão
Director creativo ejecutivo Tomás Ostiglia
Director General: Tom Elliston
Directores Creativos: Kevin Cabuli y Jorge Zacher
Equipo creativo: Sara Armengol y Paula Cobos
Director de Producción: Felipe Calviño
Fotografia & Postproducción: Ed Sanca
Ilustraciones: Nicolas Germani