We sent out melted snowmen in a glass to selected Neckermann travel agencies. Content: a carrot, a few pieces of coal, some buttons – and a load full of water. During the campaign between October and December 2010, the glass was placed on desks and hence promoted the offer in a attention-grabbing manner.
This professional campaign titled 'Melted Snowman' was published in Germany in July, 2010. It was created for the brand: Neckermann, by ad agency: Heye. This Direct medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Directors: Fabian Hinzer, Jan Okusluk, Zeljko Pezely
Art Directors: Sarah Remböck, Monika Gruber, Katharina Bischof
Copywriter: Stefanie Mayerhanser