Mega Shark Attack at Southern Cross Station
Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourne’s Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use.
Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock!
This professional campaign titled 'Mega Shark Attack at Southern Cross Station' was published in Australia in August, 2018. It was created by ad agency: JCDecaux. This Outdoor medium campaign is related to the Movies industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: JCDecaux Creative Solutions, Australia