Let’s Drink Better

Meet My Liver

Agency: Bleublancrouge


Many of us use drinking as a form of socialization with friends, colleagues and family. The normalization of regular social drinking has created a generation of chronic drinkers. So we decided to help them curb their bad habits and drink more responsibly by giving a voice to the greatest victim of social drinking: their Liver.
Meet My Liver. The first chatbot designed to help you better regulate your social drinking habit.
Slightly bitter from years of abuse, your liver is still happy to give you tips on how to avoid hangovers, reminders to drink responsibly and let’s you log how many drinks you consume. Those logs help your liver get a better gauge on what you need in order to keep that hangover at bat, as well as provide you with weekly reports of how much you’ve consumed (if, for some reason, you happen to forget).

This professional campaign titled 'Meet My Liver' was published in Canada in December, 2017. It was created for the brand: Let’s Drink Better, by ad agency: Bleublancrouge. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Bleublancrouge, Montreal, Canada
Global Chief Creative Officer: Jonathan Rouxel
Creative Director: Marie-Eve Best
Creative Team: Adrien Heron, Ugo Martinez
Art Director / Illustrator: Hayley Lim
Creative Technologist: Alexandre Bourdon
Motion Designer: Mathieu Harrisson


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