Challenge: How to launch local ice coffee in a highly saturated market owned by two international brands and link it with the brand name "Flert" (flirt).
Solution: Put it on the streets where both are consumed most often, especially in the summer, make the flirting of the media alive and spread the message about the new product in the communication space where it belongs - on the go.
Results: A lot of positive reactions on the street, but also generated digital media buzz on twitter and facebook with a minimal budget.
This professional campaign titled 'Media Flirting' was published in Serbia in August, 2011. It was created for the brand: Imlek, by ad agency: lpt. This Ambient medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: lpt communication, Belgrade, Serbia
Creative Director: Ivan Živković
Art Directors: Mira Karaklajić, Miloš Milanović
Copywriter: Bojan Šaptović
Account team: Milica Okanović, Radojka Govedarica, Jovana Miljković
Producer: Snežana Spasić – Ždrnja, Igor Prokić