Bitfury Group

Measured by Success

Agency: The Clients


Our challenge was to launch the new 14nm mining ASIC chip on the market that's expecting 7nm chips. Yeah, it's that complicated. Customers are expecting something really small, but we delivered something better: a more powerful, more efficient and more reliable chip. Because it's not the size or the looks that matter, but the performance. Our creative idea was to compare complicated tech with people. Because when you are hiring, you don't look at gender, sex preferences, age or shirt size. You're looking at how good they are at what they do. That's what matters most.

This professional campaign titled 'Measured by Success' was published in Russia in September, 2018. It was created for the brand: Bitfury Group, by ad agency: The Clients. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: The Clients, Moscow, Russia
Creative Directors: Ivan Dergachev, Oleksandr Bozhko
Art Director: Lidiya Kapysh
Production: Electric Sheep Film
Director: Peter Storozhenko
DOP: Nikita Kuzmenko
Executive Producer: Andrei Copots
Producer: Nikita Kukoba
Producer Asst: Sergey Voronin
1st AD: Nadia Lyudchik
Casting Director: Evjena Shtuchka
Art Director: Ivan Cherevko
Style: Svitlana Tsilyk
Make-up: Viktoria Ilyha
Editor: Yuri Reznichenko
Sound Production: Sounds Like a Plan
Music: Phil Alexandrov
Post-production: Ilustra
Executive Producer: Katerina Duda
Producer: Irina Grushevskaya
Head of Post-production / Animation: Bogdan Khimchenko


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