Description
In many of the world’s most iconic sauces, there’s one essential ingredient that’s always been there but rarely gets the spotlight: mayonnaise. For years, these recipes have been presented as unique and secret, without acknowledging their true key component. It’s time to reveal the truth and prove that behind every great sauce, there’s always Hellmann’s.
This student campaign titled 'Mayo Leaks' was published in Colombia in May, 2025. It was created for the brand: Hellmann's, by ad school: Bendita Carpeta. This Design, OOH Outdoor, and Print media campaign is related to the Food industry and contains 10 media assets. It was submitted about 1 month ago by Brayan Gonzalez of Publicis Groupe.
Credits
Advertising School: Bendita Carpeta
Production Company: Hellmann´s
Art Director: Brayan Gonzalez
Art Director: Steven Agamez
Art Director: Alejandro Castro
Copywriter: Tatiana Alvarado
Copywriter: Camila Ariza
