Master of Art Film Festival

May the art be with you!

Agency: Direct Media KRES


The COVID-19 pandemic hugely affected the cultural life in Bulgaria. When open galleries, cinemas, and theatres can accept only a limited number of visitors. Because of the social distancing, quite a lot of seats remain empty. Master of Art Film Festival is a unique cultural event and the only in Eastern Europe international film festival for Documentaries on Art. On its 6th edition campaign posters, we placed artworks by famous artists, such as Leonardo da Vinci, Velázquez, Botticelli, Modigliani on the empty seats. With that, we showed that despite all dramatic events art could always be near us. In turbulent times art gives another perspective spreading optimism and a sense of belonging. May the art be with you!

This professional campaign titled 'May the art be with you!' was published in Bulgaria in April, 2021. It was created for the brand: Master of Art Film Festival, by ad agency: Direct Media KRES. This Integrated medium campaign is related to the Movies and Recreation, Leisure industries and contains 7 media assets. It was submitted almost 3 years ago by Creative Director: Stanislava Ivkova of Direct Media KRES.


Advertising Agency: Direct Media KRES, Sofia, Bulgaria
Creative Director: Stanislava Ivkova
Senior Copywriter: Teodor Manolov
Art Director: Dennitza Cherneva
Account Manager: Kalina Razlozhki


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