In line with the existing digital-native recipe formats that were popular amongst our target audience, we created a social media property called “Matchtime Munchies” wherein the brand released 18 easy-to-prepare recipe videos using Gold Winner prepared by popular food bloggers.
Each recipe was given a fun and catchy name using popular cricket terms and users were encouraged to share photos of their match-time snack in the comments section. From Power Play Puris to Off-spin omelettes, we created a series of healthy and tasty alternatives to the otherwise common junk or packaged matchtime snacks.
This professional campaign titled 'Matchtime Munchies' was published in India in April, 2018. It was created for the brand: Gold Winner, by ad agency: Digitally Inspired Media. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Digitally Inspired Media, Chennai, India
Chief Creative Officer: Surej Salim Kumar
VP - Strategic Planning: Jeffin Thomas
Art Director: Sam Daniel
Copywriter: Unnati Trivedi
Additional credits: Awesome Machi