Quarantine time when traditional mediums became ineffective is perfect time for media agency to promote itself as efficient one. And agency came up with a totally new effective ad medium in the place where brands fight for every centimeter. With good reach - on faces of cashiers - it grabs audience attention long enough to deliver the message. Moreover, cashier’ masks even speak for them. We tied classic cashier phrases with advertised products contextually.
This professional campaign titled 'Mask Media' was published in Ukraine in May, 2020. It was created for the brand: Forward Media, by ad agency: Havas. This Design medium campaign is related to the Media and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Havas Creative Group Ukraine, Ukraine
Creative Director: Eugene Ivasyuk
Art-director: Pavlo Melnyk-Krysachenko