During the holidays - while most children are pleading with their parents for the season's newest toy - the Christmas Bureau of Edmonton tries to feed the thousands of hungry children in the city who want nothing more than a decent meal. To help garner donations, Calder Bateman designed and produced custom "toy boxes" for carrots and potatoes, and sent them out to philanthropists and the city's major donors during the Christmas period - reminding them that for some children, these are the season's must-have gifts.
This professional campaign titled 'Mashed Potato Kit, Farm Fresh Carrots' was published in Canada in February, 2011. It was created for the brand: Christmas Bureau of Edmonton, by ad agency: Calder Bateman. This Direct medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 12 years ago.
Advertising Agency: Calder Bateman, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Sr. Account Executive: Willie Lee