ADVERTISING

Alzheimer Liga

Martine Makes a Comeback With the Belgian Alzheimer League

Agency: Publicis

Description

Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book.
Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients

This professional campaign titled 'Martine Makes a Comeback With the Belgian Alzheimer League' was published in Belgium in September, 2019. It was created for the brand: Alzheimer Liga, by ad agency: Publicis. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 3 years ago by CEO: karel vinck of Publicis Groupe Belgium.

Credits

Advertising Agency: Publicis, Brussels, Belgium
Strategic Planner: Loes Hendryckx
Account Director: Yaël Rouach
Copywriter: Maarten De Maayer, Philippe Dorval
Art Director: Daniel Van Den Broucke
Digital Creative Director: Lode Vochten
Creative Director: Kwint De Meyer, Willem De Wachter

ADVERTISING

iStock Essentials

Swan Lake in Japan

Artist: Lisa

iStock Signature

Cute couple in outdoor boardwalk...

Artist: Lisa5201

iStock Signature

Young couple, pregnant woman and...

Artist: Lisa5201

iStock Essentials

Woman have a conversation and a ...

Artist: Lisa5201

iStock Signature

Young couple, pregnant woman and...

Artist: Lisa5201

iStock Essentials

Woman on a boat wearing a life j...

Artist: Lisa5201

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.