Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book.
Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients
This professional campaign titled 'Martine Makes a Comeback With the Belgian Alzheimer League' was published in Belgium in September, 2019. It was created for the brand: Alzheimer Liga, by ad agency: Publicis. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted about 4 years ago by CEO: karel vinck of Publicis Groupe Belgium.
Advertising Agency: Publicis, Brussels, Belgium
Strategic Planner: Loes Hendryckx
Account Director: Yaël Rouach
Copywriter: Maarten De Maayer, Philippe Dorval
Art Director: Daniel Van Den Broucke
Digital Creative Director: Lode Vochten
Creative Director: Kwint De Meyer, Willem De Wachter