Alzheimer Liga

Martine Makes a Comeback With the Belgian Alzheimer League

Agency: Publicis


Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book.
Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients

This professional campaign titled 'Martine Makes a Comeback With the Belgian Alzheimer League' was published in Belgium in September, 2019. It was created for the brand: Alzheimer Liga, by ad agency: Publicis. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted about 4 years ago by CEO: karel vinck of Publicis Groupe Belgium.


Advertising Agency: Publicis, Brussels, Belgium
Strategic Planner: Loes Hendryckx
Account Director: Yaël Rouach
Copywriter: Maarten De Maayer, Philippe Dorval
Art Director: Daniel Van Den Broucke
Digital Creative Director: Lode Vochten
Creative Director: Kwint De Meyer, Willem De Wachter


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