Jeep RAM

Martin à la rescousse

Agency: Publicis Montreal

Jeep - Alerte

Ram - Hockey

Jeep - Orignal

Ram - Rambucha


In collaboration with Publicis Montréal, Chrysler, Dodge, Jeep and Ram dealers in Quebec are launching their first campaign featuring their new spokesperson, comedian Martin Petit. This first series of spots immerses Quebecers in the playful world of Martin Petit, who lends a helping hand to his family, prepares homemade kombucha or impresses his amateur hockey team-mates - all great excuses to get behind the wheel of a Jeep or Ram vehicle.

This professional campaign titled 'Martin à la rescousse' was published in Canada in December, 2022. It was created for the brands: Jeep and RAM, by ad agency: Publicis Montreal. This Film medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted 3 months ago by Art Director: Thomas Li Vigni of Publicis.


VP brand, directeur conseil: Claude Chagnon
VP Création: Sann Sava
Directrice de création: Sann Sava
Directeur artistique: Thomas Li Vigni
Concepteur-rédacteur: Antoine Leclerc, Martin Côté
Directrice de compte: Line Veillette
Production: Gorditos
Réalisateur: Emmanuel Hoss-Desmarais
Photographie: Consulat
Photographe: Jocelyn Michel


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