Au bout de l'arc-en-ciel

Agency: Publicis Montreal

Director's Cut




What's at the end of the rainbow? That's the existential question at the heart of the Chrysler, Dodge, Jeep and Ram Fall 2023 campaign in Quebec.

Never one to shy away from a challenge, spokesman Martin Petit and his son jump into an agile and robust SUV, ideal for getting to the key to the mystery: the all-new Jeep Wrangler.

This professional campaign titled 'Au bout de l'arc-en-ciel' was published in Canada in October, 2023. It was created for the brand: Jeep, by ad agency: Publicis Montreal. This Film, OOH Outdoor, and Print media campaign is related to the Automotive industry and contains 3 media assets. It was submitted 3 months ago by Art Director: Thomas Li Vigni of Publicis.


VP brand, directeur conseil: Claude Chagnon
VP Création: Sann Sava
Directrice de création: Sann Sava
Directeur artistique: Thomas Li Vigni
Concepteur-rédacteur: Antoine Leclerc, Martin Côté
Directrice de compte: Line Veillette
Production: Soma
Réalisateur: Simon-Olivier Fecteau
Photographie: Consulat
Photographe: Jocelyn Michel


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