Concept — Identity & Typography System
Description
Concept Istanbul reimagined its own visual identity as a living, collaborative system. At its heart is a collective alphabet in which different designers reinterpret individual letters through their own perspectives, transforming typography from a fixed asset into an evolving expression of the people behind the agency.
The system extends across print, digital experiences, environmental graphics, wayfinding and physical spaces, inviting employees, collaborators and visitors to leave their own mark. Rather than defining a finished visual style, the identity establishes an ongoing creative process: many minds, many lines, one idea.
This professional campaign titled 'Many Minds, Many Lines' was published in Turkey in November, 2025. It was created for the brand: Concept Istanbul, by ad agency: Concept. This Design medium campaign is related to the Agency Self-Promo industry and contains 10 media assets. It was submitted 2 days ago by Executive Creative Director: Mehmet Demirel of Concept Istanbul.
Credits
Agency Presidents
Kerem Özkut, Barış Alemdar
Chief Creative Officer
Ufuk Işık
Executive Creative Directors
Emre Günaydın, Mehmet Demirel
Creative Director
Berke Gülçiçek
Creative Team Leads
Orçun Saban, Özge Yalçınoğlu
Creative Team
Mine Uysal, Mete Ertuğrul
Illustrators
Mine Uysal, Zeynep Şengül, Mete Ertuğrul, Müzeyyen Yıldız, Ufuk Güler, Betül Öztürk, Burcu Çetin, Burak Gök, Caner Toy, Mehmet Demirel, Berke Gülçiçek, Özge Yalçınoğlu, Eda Yürekli
Brand Group Director
Aydan Kibar Yacel
Brand Directors
Dilara Kul, Merve Aydın Başıbek
Account Supervisor
Meltem Ayaş
Strategy
Şelale Mısırdalı
Graphic Designers
Özgür Akgül, Berent Günay
Production Director
Barış Dikmen
Production
Ayten Güneş
Digital Director
Emre Arısoy
Digital Group Head
Erim Ünsal
Content Creator
Begilhan Şişik
Website Design & Development
Umutcan Sidar
