Concept — Identity & Typography System
Description
Concept Typography is a living type system built through collective authorship. Instead of defining one fixed version of each character, different designers reinterpret a shared letter structure through their own visual language, allowing the same letter to exist in multiple forms.
The system continues to grow as new interpretations are added, turning the alphabet into an evolving library rather than a finished typeface. It also lives as an interactive digital experience, where users can write their own sentences and generate unique typographic compositions from the expanding character set.
Rather than treating typography as a static asset, Concept Typography becomes an open-ended framework shaped by designers, users and continued participation.
One letter, many minds. One system, always in motion.
This professional campaign titled 'Many Minds, Many Lines' was published in Turkey in November, 2025. It was created for the brand: Concept Istanbul, by ad agency: Concept. This Design medium campaign is related to the Agency Self-Promo industry and contains 10 media assets. It was submitted about 1 month ago by Executive Creative Director: Mehmet Demirel of Concept Istanbul.
Credits
Agency Presidents
Kerem Özkut, Barış Alemdar
Chief Creative Officer
Ufuk Işık
Executive Creative Directors
Emre Günaydın, Mehmet Demirel
Creative Director
Berke Gülçiçek
Creative Team Leads
Orçun Saban, Özge Yalçınoğlu
Creative Team
Mine Uysal, Mete Ertuğrul
Illustrators
Mine Uysal, Zeynep Şengül, Mete Ertuğrul, Müzeyyen Yıldız, Ufuk Güler, Betül Öztürk, Burcu Çetin, Burak Gök, Caner Toy, Mehmet Demirel, Berke Gülçiçek, Özge Yalçınoğlu, Eda Yürekli
Brand Group Director
Aydan Kibar Yacel
Brand Directors
Dilara Kul, Merve Aydın Başıbek
Account Supervisor
Meltem Ayaş
Strategy
Şelale Mısırdalı
Graphic Designers
Özgür Akgül, Berent Günay
Production Director
Barış Dikmen
Production
Ayten Güneş
Digital Director
Emre Arısoy
Digital Group Head
Erim Ünsal
Content Creator
Begilhan Şişik
Website Design & Development
Umutcan Sidar
