Description
ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty.
Photographer: Jo Bacherl
This professional campaign titled 'Manet, Ingres, Boucher' was published in Germany in July, 2009. It was created for the brand: Anad, by ad agency: Ogilvy. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 14 years ago.
Credits
Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Directors / Creative Directors: Dr. Stephan Vogel, Christian Mommertz
Copywriters: Sabina Hesse
Advertiser's Supervisor: Claudia Engel
Account Supervisor: Veronika Sikvolgyi
Art Buyer: Christina Hufgard
Art Directors: Sabina Hesse
Painter: Remus Grecu
Art Buyer: Valerie Opitz
