Man vs Ape

The 1st of September means ‘back to school’ in Belgium. And while the whole country is bombarded with the typical ‘back to school’ commercials for pens, lunch boxes and school bags, Radio 1 takes a closer look at the Belgian education system.
Radio 1 is a major radio station in Belgium. With its baseline ‘always curious’ it’s the benchmark for information sharing. To be able to give an accurate and realistic view on the education system, Radio 1 goes to school during the first week of September. They broadcast live from several schools. And have parents, teachers and the minister of education discuss our education. To start the discussion, mortierbrigade created a remarkable TV and online commercial in which children and adults receive a very simple challenge: get a peanut out of a tube. So simple that even monkeys know the solution. Only a few hours after launch, the video was already widely spread and shared. This also fueled the discussion about solution minded education, the current system and creative thinking, even before the radio show.