Man's wear

Agency: BMB


Four battle-scarred home nations rugby players star in a new digital outdoor campaign for Howick, the House of Fraser menswear brand. Howick’s new ‘Man’s Wear’ campaign features the England team’s Anthony Watson, Scotland’s Blair Cowan, Ireland's Ian Madigan and Welsh outside-half Dan Biggar. Each player is sharply dressed in Howick’s new autumn/winter collection and sporting the ultimate Howick ‘Man’s Wear’ adornment - scars from the rugby pitch, including eye and head gashes and taped up fingers.

This professional campaign titled 'Man's wear' was published in United Kingdom in September, 2015. It was created for the brand: Howick, by ad agency: BMB. This Outdoor medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted about 8 years ago.


Advertising Agency: BMB, UK
Creative Director: Matt Waller
Art Director: Olly Wood
Copywriter: Martin Headon
Account Director: Richard Wilcock
Agency Producer: Izzy Toft
Photographer: David Clerihew
Director: The Production Factory
Producer: Tessa Maxwell
Post Production: Smoke & Mirrors


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