Making Your Money Work Hard For You
As humans, we work hard to make money in the hope that one day our money will work hard for us. This is the idea communicated in this corporate commercial for one of Nigeria’s Leading Pension Fund Administrators, Premium Pension.
This campaign was inspired by the constant search for the assurance that our dreams and ambitions can be supported and nurtured by our financial decisions and that our hard-earned money has the potential to grow and become a valuable asset in the future.
Premium Pension engaged us to communicate their core values and instill their audience’s confidence in their brand through a campaign video.
This is what we achieved by tapping into this fundamental human need for reassurance and the belief that our efforts today can pave the way for a brighter tomorrow. In this ad featured on CNN and other international media platforms, we showcase Premium Pension’s expertise, commitment, and innovative approach to pension management and assure their customers that their financial goals are within reach and their dreams can be realized.
"Making your money work for you" Campaign instilled a sense of trust, reliability, and peace of mind in our audience. This was the goal of the video campaign; to position Premium Pension as the trusted partner for securing a premium tomorrow.
This professional campaign titled 'Making Your Money Work For You' was published in Nigeria in May, 2023. It was created for the brand: Premium Pension, by ad agency: Takeout Media. This Content, Digital, and Film media campaign is related to the Finance, Professional Services, and TV and Streaming Promos industries and contains 1 media asset. It was submitted 5 months ago by Associate Creative Director: Miraculous Nwaka of Takeout Media.
Advertising Agency: Takeout Media
Head, Corporate Communications: Aliyu Ali
Creative Director: Elijah Affi
Associate Creative Director: Miraculous Nwaka
Supervising Producer: Chris Odeh
Producer: Dare Sanusi
Director: Winifred Iguwa
Director of Photography: KC Obiajulu
Story/Screenplay: Aziba Ekio, Miraculous Nwaka, Elijah Affi
Editor / Visual Effects: Chika Emma-Ogbangwo
Gaffer: Friday Samuel Chukwuma
Line Producer: Chinonye Chidolue
Production Manager: Oladotun Olagbadebo
Production Designer: Afrigold Victor
First AC: AJEGBA ( G.A )