Reckitt Dettol

Makes Any Bottle a Bottle of Dettol

Agency: McCann London


'Makes Any Bottle a Bottle of Dettol' shows consumers in a cheeky tone that any trigger bottle they have lying around the house can be turned into a bottle of Dettol thanks to the brand's new Refill product. Be it a used Dettol bottle, another bottle, a fancy bottle, a cactus shaped bottle and even... Our rival's bottles. This little Refill Dettol bottle makes any bottle a bottle of Dettol. It playfully depicts a solution to a real consumer convenience problem; uptake is low because there is a perceived ‘hassle’ barrier with 22% of consumers referencing hassle as number one barrier outside of cost and distribution.

This professional campaign titled 'Makes Any Bottle a Bottle of Dettol' was published in United Kingdom in March, 2024. It was created for the brands: Dettol and Reckitt, by ad agency: McCann London. This Film, OOH Outdoor, and Print media campaign is related to the Household Products industry and contains 3 media assets. It was submitted about 1 month ago by Creative Art Director : Gémina Gil Flores of McCann London.


Advertising agency: McCann London
Joint CCOs: Rob Doubal and Laurence Thomson
Creative Director: Matt Crabtree
Creatives: Gémina Gil Flores, Jemma Burgess
Director: Joe Dixon
Business Director: Karolina Gogarowska
Account Director: Mike Knowles
Strategy Director: James Clee
Project Manager: Samantha Hawkins
Design Director: Max Henderson
Senior Designer: Matt Manlove
Junior Designer: Lexie Hoskins
Post-Production & Retouching: Craft London
Agency Producer: Jackie Ankelen
Post Producer: Nicola Henderson
On-line: Joe Walmsley
Colourist: Ollie Gill
Sound Design/Mix: Josh Younger
Producer: Dan Savage
Production Company: Oto Film, Poland
Producer: Jakub Moloney
Director of Photography: Nils Crone
Editor: Max Windows @ Stitch Editing
Voice over: Julian Barrat


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.