Break The Stereotype
Description
Every year on March 21, member organizations of the "International Down Syndrome Organization" create a worldwide message, around which society, people with Down syndrome, their family members, supporters, and others are united.
The campaign aims to remind people about the stereotypes that are deeply rooted in society, which in turn create stigma and discriminatory attitudes towards people with Down syndrome
This professional campaign titled 'Break The Stereotype' was published in Georgia in March, 2024. It was created for the brand: Georgian Down Syndrome Association, by ad agency: Maverik. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 month ago by Senior Copywriter: Nika of Maverik.
Credits
Advertising Agency: Maverik, Tbilisi, Georgia
Graphic Designers: Ako Rekhviashvili, Oto Beniaidze
