Make the Future
In partnership with Oath Ryot Studios, we built the experience within Shell’s “Make the Future” Tumblr site to engage their audience and attract do-gooders already hanging out on Tumblr. Users navigated a custom WebGL globe to learn more about the clean energy efforts happening in the U.S., Brazil, Kenya, India and China. Each initiative was represented by an inviting 3D model, a glowing pin and a spotlight. Shareable videos spread the word about the global movement that was helping the Earth and everyone who lives here.
This professional campaign titled 'Make the Future' was published in United Kingdom in February, 2018. It was created for the brand: Shell, . This Digital medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Oath, UK
Production Company: Unit 9
Pitch / Competition Creative Directors: Romain Demongeot, Marl Vatsel
Project Creative Director: Marl Vatsel
Art Directors: Karol Goreczny, Lukasz Nosek
3D: Sophie Langohr
Tech Team: Bruno Imbrizi, Damien Seguin, Michal Przyszczypkowski, Luis Bizarro, Dominic Berzins
Production Team: Marc D'Souza, Shehryar Riaz, Maja Gawecka, Milena Tarriere, Florence Holmes