To bring awareness to the organ donation cause, Capim.ag developed an unprecedented campaign in Stock Car, the biggest Mortorsporst category in Brazil. We transplanted the bonnets of two rival teams: Prati-Donaduzii and Shell V-Power.
This professional campaign titled 'Transplanted Cars' was published in Brazil in October, 2019. It was created for the brands: Prati-Donaduzzi and Shell, by ad agency: Capim.AG. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Capim.AG, Cascavel - PR, Brazil
Creative Directors: Gustavo Bu Freitas, Marcelo Sacramento
Copywriter: Gustavo Bu Freitas
Art Director: Marcelo Sacramento
Planning: Vinicius Valero Pereira
Attendance: Marcela Weirich
Video Producer: Checkrel Productions
Audio Producer: Canja Audio Culture
Press Office: Tiago Mendonça, Rafaella Malucelli, Luis Ferrari
Approval: Lucas Angnes / Prati-Donaduzzi, Vicente Sfeir / Raízen/Shell