Shell has just launched “The Giving Pump” at stations across the U.S. as part of its Force For Good initiative to drive positive change in local communities by giving back. Running now through Sept. 30, a portion of the purchases made by consumers who use the designated pump at select Shell stations will support local children’s charities.
“The Giving Pump” at participating stations is specially marked with colorful signage to inspire consumers to fuel up and support a range of children’s focused nonprofits, including schools, literacy programs, hospitals, youth food pantries and more. More than 2,900 Shell stations across the U.S. are participating in this two-month initiative.
This professional campaign titled 'The Giving Pump' was published in United States in August, 2021. It was created for the brand: Shell, by ad agency: Quigley-Simpson. This Integrated medium campaign is related to the Automotive and Industrial, Agriculture industries and contains 4 media assets. It was submitted over 1 year ago.
Advertising Agency: Quigley-Simpson
Production: Flavor TV