Make it a St Patrick’s Day to Remember

Agency: AMV BBDO


As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’.

Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to try the non-alcoholic beer, with 50,000 free pints of Guinness 0.0 being made available across the island of Ireland over the course of St. Patrick’s weekend.

In the brand’s largest ever sampling of its non-alcoholic beer, free pints of Guinness 0.0 will be available in over 300 different locations across the country. Four participating iconic pub facades will be rebranded into ‘Guinness 0.0 Pubs’ including O’ Donoghues (Merrion Row, Dublin), O’ Connell’s (Eyre Sq, Galway), O’ Sullivans (Douglas, Cork) and Common Market (Belfast) where customers can enjoy a free pint of Guinness 0.0 on March 17th, as well as in 150 other pubs nationwide via the Any Excuse app where a pint of Guinness 0.0 will be redeemable March 16th-19th. Other locations include Dublin Airport on March 17th & 18th, Aviva Stadium for people attending the highly anticipated Guinness Six Nations finale, Ireland v England, on 18th March and the Guinness Storehouse, where all guests will receive a complimentary pint of Guinness 0.0.

Additionally, in 164 Tesco stores across the Republic of Ireland March 16th-19th. Consumers purchasing a four-pack of Guinness with their Clubcard will receive a free four-pack of Guinness 0.0.

Amplifying the chorus of celebrations in Ireland and extending the conversation to social media, AMV has created a joyous film, with a chorus of Singing pints, accompanied by Bonnie Tyler’s hit “Holding Out For a Hero”. A fun and interactive Snapchat filter that gives users the chance to create singing 0.0 pints of their own.

This professional campaign titled 'Make it a St Patrick’s Day to Remember' was published in Ireland and United Kingdom in March, 2023. It was created for the brand: Guinness, by ad agency: AMV BBDO. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted over 1 year ago.


Client: Diageo
Brand: Guinness
Campaign title: Make it a St Patrick’s Day to Remember
Client name: Alan McAleenan, Anna Sablovscaia and Anne Zahan
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Director: Nicholas Hulley, Nadja Lossgott and Andre Sallowicz
Creative Team: Scott Kelly, Alexandra Sandford-Smith, Colin Jones, Phil Martin, Nellie Santee, Sergio Takahata, and Tim Riley
Agency Planning Team: Joe Smith
Agency Account Team: Nick Andrew, Elana Murphy and Harry Frohlich
Agency Producer: Nick Godden, Kieran O’Malley and Sophie Alliot
Media Agency: PHD
Production Company: Red Studios
Director: Scott Kelly
Production Co. Producer: Nick Godden, Stan Stanworth
Edit: Sam Allen
Post-production Company: Daydreamervfx
Sound studio: sounds good
Photography Production Company: Yoke Production c/o Patrick Daly
Photographer: Greg White c/o Picture Club
Post Production: One White Chair c/o Karl Hugill
PR agency: WHPR


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