For the Life You’re Making

Agency: 72andSunny


A continuation of the creative platform “Etsy has it”, these two new 30-second spots focus on the beautiful, handcrafted items that enhance our every day and establish Etsy as a destination for meaningful gifting moments.

The first, “For Growing Up” is a timeless coming-of-age story about a young woman’s relationship with her mother as she finds her independence and how a gift can express an understanding. The second film, “For Grand-Mates”, hits on the rising trend of multi-generational housing as we watch a grandmother and granddaughter at different points in their lives come together to make a home with items that truly express their taste and style.

A third film as well as direct spots are planned for later. All are running in the UK and US with digital and social assets to support the campaign.

This professional campaign titled 'For the Life You’re Making' was published in United Kingdom and United States in March, 2023. It was created for the brand: Etsy, by ad agency: 72andSunny. This Film medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted about 1 year ago.


ETSY: For The Life You’re Making”

Advertiser/Brand Etsy
Creative Agency 72&Sunny NY
Director | Production Co Yael Staav | Furlined
Editor Sophie Solomon | Final Cut Editorial
Post Production Trafik

Etsy Brand Client Credits

Andrew Sinkov Vice President, Brand
Becky Auslander Head of Global Consumer Communications
Roze Pirvany Global Brand Strategy Lead
Haelim Paek Creative Director
Lyanne Dubon Creative Director
Corinna Bourke Sr. Brand Designer
Francesca Zaccone Sr. Manager, Marketing Operations
Melissa Mouzalas Creative Production Manager
Sophie Cohen Sr. Product & Commercial Counsel


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