Description
The accounting profession has a problem. Consideration of the profession is severely lacking because Gen Z don’t see it as 'cool'. Our mission? Future-proof the industry by changing that perception.
Research showed that students care more about their passions than future careers. So we set out to show how accounting can transform those very passions into professions. After all, behind every superstar athlete, every brand we love and every show we binge watch, there’s a financial expert. They may not be in the spotlight, but Chartered Accountants are the backbone of some of the most exciting industries across the globe.
Enter the brand platform ‘Make Epic Things Happen,’ that puts these unsung heroes into the spotlight, inspiring the next generation to see that people in accounting really do make epic things happen every day.
This professional campaign titled 'Make Epic Things Happen' was published in Australia and New Zealand in July, 2024. It was created for the brand: Chartered Accountants ANZ, by ad agency: Connecting Plots. This Digital, Film, and OOH Outdoor media campaign is related to the Finance industry and contains 3 media assets. It was submitted 10 months ago by EA & Communications Manager: Danielle Taylor of Connecting Plots.
Credits
Client: Chartered Accountants Australia & New Zealand
Chief Executive Officer: Ainslie van Onselen
Chief Marketing Officer: Chelsea Wymer
General Manager, Brand: Rachael Rankin
Head of Brand & Creative Services: Al Gounder
Senior Manager, Brand: Jess Elwood Smith
Creative Lead: Michaela Ashford
Creative Agency: Connecting Plots
Chief Executive Officer: Tom Phillips
Chief Creative Officer: David Janson
Creative Partner: Matt Geerson
Senior Art Director : Alexa Burchell
Senior Copywriter: Lisa Jackson
Integrated Strategy & Planning Partner: Tim Collier
Client Service Director: Emma McJury
Group Account Director: Dan Larcombe
Account Director: Roshani Mehta
Creative Operations Director: Sarah Miller
Freelance Stills Producer: Emma Shaw
Production Company: Killa Kreative
Director: Darwin Schulze
Executive Producer: Louella Campbell
Assistant Director: Adam Saunders
Producer / 1st AD: Zac Perry
Photographer: Toby Burrows
Media Agency: Involved Media
