LEGO Technic has always been famous for its realistic car reproduction, from the external design to the internal mechanical structure, every detail is perfectly restored to the real car. To highlight this feature in this film, we use special props and creative filming techniques without any power modules or CGI to make the LEGO supercar “move” for the first time ever. Communicating the message that LEGO Technic is “MADE FOR REAL.
This professional campaign titled 'MAKE DREAM CARS REAL' was published in China in March, 2023. It was created for the brand: Lego, by ad agency: Our LEGO Agency. This Film medium campaign is related to the Automotive and Toys industries and contains 2 media assets. It was submitted 12 months ago.
Advertising Agency: Our LEGO Agency Shanghai
Production Company: The Shooting Gallery Shanghai
Film Director：Chen Ziyang
Senior Director：Annie Boo
Creative Director: Pickle Guo
Associate Creative Director: Clay Kuok
Copywriter: Momo Jiang
Senior Project Manager: Karen Lin