A new section on the SanDisk website prompts users to chat with an AI-Chatbot trained on all things related to digital storage and popular culture. Users can ask the chatbot how many copies of their favorite album, movie, or book can be stored on the drive. For more serious inquiries, the user may ask how many minutes of video or audio the drive can store, to understand better what size drive they should buy to fit their needs.
Example results of asking the chatbot "How many copies of Ariana Grande's 'Thank U, Next' album can I fit on an 8TB hard drive?"
Description
Hard Drives, Solid State Drives, and other external storage devices are about as exciting as.... that's the thing--they're boring! This print campaign and digital addition to SanDisk's website transforms the average person into a newly-converted technology geek, as the term "terabyte" comes to life in their minds.
This student campaign titled 'Make Digital Storage Exciting Again' was published in United States in May, 2025. It was created for the brand: Sandisk, by ad school: S.I. Newhouse School of Public Communications. This Digital, Experiential, and Print media campaign is related to the Electronic Devices, Electronics, Technology, and Office Equipment industries and contains 5 media assets. It was submitted 6 months ago by Renée Kurie of S.I. Newhouse School of Public Communications.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Renée Kurie
Copywriter: Renée Kurie
Instructor: Mel White
