Out-Of-Home Placement: Signs placed on the payphones remaining in Weschester, NY signal to victims of domestic violence that these phones are opportunities to call for help. Many victims do not feel comfortable calling for help on their own phones, as the call history can be a justification for more abuse. By providing the hotline directly next to the public phone, it encourages victims to take advantage of the situation and talk to a professional in that moment.
Description
For over 40 years, My Sisters' Place has provided free education, outreach, and legal services throughout Westchester, NY in their mission to end domestic violence. Specifically, their 24/7 Hotline, 1-800-298-7233, has been a lifeline for individuals in crisis. This print campaign and out-of-home placement draws attention to the various ways that domestic violence can look in relationships to challenge the normalization of abusive behavior.
This student campaign titled 'No Excuse For Abuse' was published in United States in May, 2025. It was created for the brand: My Sisters' Place, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor and Print media campaign is related to the Other, Professional Services, and Public Utility industries and contains 4 media assets. It was submitted 27 days ago by Renée Kurie of S.I. Newhouse School of Public Communications.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Renée Kurie
Copywriter: Renée Kurie
Instructor: Mel White
