Make AI-Generated Art, Not Human-Generated War

Agency: Pristop


The war in Ukraine has been raging for months, leaving millions displaced and in need of urgent humanitarian aid. For blockchain charity Truhoma we used AI-generated art and tools in a mission to help Ukrainian civilians through 100% transparent donations.

First, we used real news headlines about the ongoing war in Ukraine and applied them in a popular text-to-image AI tool Craiyon. The result was a series of surreal AI-generated images which are hard to distinguish from reality. The message is that, unlike AI-generated images, the war in Ukraine is real & is still being “generated” by human hands, while millions of Ukrainian civilians are still in need of direct help. The campaign expanded with dozens of global AI artists joining the campaign and creating over 200 original anti-war tributes under #AIartNotHumanWar hashtag to raise awareness and send support to Ukraine.

For 1 year anniversary of the devastating war, we asked ChatGPT - a comprehensive Artificial Intelligence language model - to write a letter of support to the Ukrainian people. The target of the message is revealed at the end of the short AI-written speech: “Maybe AI can write an emotional letter of support but it takes a human heart to give direct help.”

Since the start of the war, thanks to Truhoma’s fundraising campaigns over 1700 packages (over 20 tons) of food & other necessities were delivered to Ukrainian families.

This professional campaign titled 'Make AI-Generated Art, Not Human-Generated War' was published in Slovenia in September, 2022. It was created for the brand: Truhoma, by ad agency: Pristop. This Content and Digital media campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted 7 months ago by Creative Director, Producer, Digital Creative Strategist: Kirill Karnovich-Valua of Pristop d.o.o..


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