Make a Toenation

Agency: Cossette


Established in 1973, the Sourtoe Cocktail has been a time-honoured tradition in Dawson City, Yukon. Drawing tourists from around the world, the famous cocktail consists of an actual severed human toe used to garnish a drink. But in June of 2017, it was stolen by a drunken tourist, and the theft made headlines worldwide! So we created a contest in search of a new toe.

This professional campaign titled 'Make a Toenation' was published in Canada in June, 2017. It was created by ad agency: Cossette. This Digital medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Cossette, Vancouver, Canada
Executive Creative Director: Michael Milardo
Associate Creative Director / Copywriter: Pierre Chan
Associate Creative Director / Art Director: Scott Schneider
Director of Client Services : Robyn Smith
Account Director: Lindy Scott
Account Coordinator: Joy Lucas
PR: Colony


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