Description
In a category traditionally driven by yield charts and product features, Harvest ETFs took an emotional approach to brand storytelling. "Magic Trick" follows a boy across key life stages, from his first high school date to proposing, buying a home, and raising a family. Throughout his life, he uses a familiar grandfatherly sleight of hand gesture to magically pull life's major milestones out of thin air. The payoff reveals a simple truth when he passes the tradition to his own grandson: creating lasting wealth isn't sleight of hand, it's strategy.
This professional campaign titled 'Magic Trick' was published in Canada in October, 2026. It was created for the brand: Harvest ETFs, by ad agency: Candybox. This Content, Digital, and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted about 16 hours ago.
Credits
Agency: Candybox
CEO: Darrell Keezer
COO: Derek Joynt
ECD, CW, AD: Craig Markou
Director, Editor: Aaron Robson
Director, Project Management: Haya Katob
DP: Joel Powley
Brand Strategy: Kirill Balagur
Senior Graphic Designer: Victoria Morinello
Make Up: Madeline Schamberger
Colour: Alter Ego
Colourist: Lily Henry
Colour Producer: Jane Garrah
Music: Ziv Moran
Client: Harvest ETFs
Founder, COO: Michael Kovacs
Co-Founder, COO: Mary Medeiros
CMO: Caroline Grimont
VP, Product Strategy: Avinash D'Souza
Head of Digital Marketing: Gordon Ma
Sr. Digital & Multi-Media Designer: Olivia Cai
Content & Partnerships Manager: Ambrose O'Callaghan
Senior Brand Manager, Web: Darryl Getchell
