ADVERTISING

Coca-Cola

Magazine Amplifier

Agency: JWT

Description

The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.

This professional campaign titled 'Magazine Amplifier' was published in Brazil in September, 2012. It was created for the brand: Coca-Cola, by ad agency: JWT. This Direct medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 12 years ago.

Credits

Advertising Agency: JWT, Brazil

ADVERTISING

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