To show the stretch of a Band-Aid Flexi, it was printed in the gutterspace of a centerspread. So every time the page was opened, the Band-Aid Flexi appeared to stretch.
Agency: McCann Erickson, India; Copy: Pia Roy, Art: Chetan Rao
This professional campaign titled 'Magazine' was published on May 18, 2006. This Ambient medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 17 years ago.