I chose the brand Gillette, an American brand having personal care products like shaving supplies and razors for their USP of providing good quality product with newest technology to attract loyal customers. The product I chose for this was ‘Gillette fusion Proglide Man’s shaving razor’. My idea behind this was to relate the razor with a formula one racing car to portray the qualities of being fast, sharp, and flexible. With the help of my creative skills, I created a multimedia product campaign and gave it a tagline – Born to Perform.
This student campaign titled 'Born To Perform' was published in India, United Kingdom, and United States in November, 2021. It was created for the brand: Gillette, by ad school: Veer Narmad South Gujarat University. This Design, Digital, and Print media campaign is related to the Automotive, Health, and Media industries and contains 3 media assets. It was submitted over 2 years ago by student: vivek Khokhariya.
Advertising School: VNSGU (Surat school of fine arts), Gujarat, India
Visual Designer: Vivek Khokhariya
Instructor: Suman Datta