Description
From past to present, the process of stone crushing has been one of the most tangible examples of man's struggle with nature and innovative thinking. People have resorted to primitive methods to shape stones and build structures in harsh natural conditions, often taking a long time and requiring great physical effort. However, these difficulties led people to seek innovative solutions and imagine in more efficient ways.
In the creative work we have prepared for FABO, which offers advanced technology solutions to the modern construction and mining sectors by manufacturing stone crushing and screening plants and concrete batching plants, we have brought this historical process together with modern technology. We started from an insight that ancient people developed solutions to overcome the difficulties of stone crushing by using their imagination and perhaps painted these dreams on cave walls. By centering this imagination, we considered the machines produced by FABO with today's technology as a continuation of these creative pursuits of the past.
Our campaign emphasizes how FABO's technological solutions not only meet today's needs, but also bring imagination and innovation to life in the human struggle with nature. We have reflected this creative heritage from the past with the solutions that FABO brings together with technology in the modern world.
This professional campaign titled 'Mağara' was published in Turkey in August, 2024. It was created for the brand: FABO, by ad agency: Solution House. This Design and Print media campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 2 months ago by Creative Business Solutions: SoHo of Solution House.
Credits
CEO: Ceyhun Kurt
Creative Director: Zeynep Cüceloğlu Akyüz
Creative Group Head: Pelin Kalkan
Creative Strategist: Ayşegül Baysal
Art Director: Şehmus Biçer
Copywriter: Beyza Ecevit Biçer
Brand Director: Sedat Akyüz
Brand Manager: Yazgı Çakmak
Social Media Manager: Ayşe Nur Ekici