M&M’S is going Jurassic!
Description
M&M'S®, proudly part of Mars, is hatching a partnership with Universal Pictures and Amblin Entertainment's Jurassic World Rebirth (in theaters July 2) to give fans access to limited-edition M&M'S packs, M&M'S Fun Club fan perks, action-packed exclusive content and more, because when it comes to taking a bite out of the big screen, it's more fun together.
"At Mars, we're always looking for new, exciting ways to connect with our fans, and the partnership between M&M'S and Jurassic World Rebirth delivers just that," says Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. "By bringing together our iconic candy brand with an iconic franchise like Jurassic World, we're creating a colorfully fun experience for moviegoers and candy lovers alike."
"Something is coming," including:
Limited Edition Collectible Packs: M&M'S is releasing three limited-edition M&M'S Mega Peanut Butter packs with imagery inspired by the action-packed new film. These specialty packs are available for a limited time only at MMS.com and select retailers nationwide.
Sweet (& Fun) Perks: M&M'S and Jurassic World Rebirth teaming up means even more adventure (and FUN) for M&M'S Fun Club members! M&M'S Fun Club members will have the opportunity to complete challenges to learn more about our epic partnership, like snapping a photo of the 3 packs to earn points, which can be redeemed for exclusive prizes. And if you're not already a M&M'S Fun Club member, it's never too late to get in on the action! It's easy to join — simply sign up at mms.com/fun-club and start earning points for exclusive rewards and offerings.
Custom Content & Colorful Cameos: Fans can check out new content starring everyone's favorite spokescandies as they stir up 'dino-myte' fun.
Jurassic World Rebirth hits theaters July 4th weekend, so "run!" to grab your friends and your M&M'S to join in on the fun.
For more details on M&M'S partnership with Jurassic World Rebirth, visit MMS.com and follow M&M'S on Facebook, X, TikTok and Instagram. To join the M&M'S official rewards program, head over to the M&M'S Fun Club on any device and sign up to join. Once you're in, earning points is a piece of candy! M&M'S Fun Club members can earn points by scanning receipts, inviting other M&M'S fans to join, and more! Fans can rack up points to earn sweepstakes entries automatically and redeem them for awesome rewards.
See you at the movies!
This professional campaign titled 'M&M’S is going Jurassic!' was published in United States in June, 2025. It was created for the brand: M&M's, . This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 5 media assets. It was submitted about 1 month ago.
